Have you ever had a new patient who was shocked by the amount of treatment you presented after your initial exam? I see this happen a lot in offices where a new patient - sometimes one who has been under another dentist’s care - has a lot of treatment needs.
Read MorePatients don’t buy a root canal, a crown, or an indirect pulp cap. Instead, they buy dentistry that ensures they’re not waking up with a toothache, or they want to look better or have better self-esteem. People buy things that they want.
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