One of the biggest barriers to higher case acceptance is insurance-driven patients. In many practices patients may actually be learning that behavior from their dental provider.
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Insurance-driven patients is a phrase that I hear a lot when I’m talking to practices about the challenges that they have with getting patients to accept recommended treatment. I want to focus today on the question: "Why are our patients so insurance-driven?" I sometimes find that patients learn that from the practice. Here's what I mean by that.
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